Corporate Values
To make sure we always deliver on our promises, everyone at Jaguar lives by these simple but effective values.
Find Out MoreThe Jaguar Business
Engineered & Built in Britain
Discover how this quintessentially British brand leads the way in automotive engineering.
Find Out MoreQuality
Find out how safety, quality, dependability and reliability are all built into every Jaguar.
Find Out MoreSince the first Jaguar car was produced in 1935 we have pushed the boundaries of what is possible, inspired by our founder, Sir William Lyons. He insisted that every car the company produced combined performance and beauty like no other. His uncompromising vision set new benchmarks that we still live by.
We're continuing that tradition with the launch of the new F-TYPE. This definitive two-seater sports car continues a revered bloodline that began with the C, D and E-Types. The latter is an enduring icon, still considered the most beautiful car in the world, it defined the market that F-TYPE is redefining today.
The Jaguar DNA is instantly recognisable across our range – there is an unmistakable purity of line that runs through all of our models. Agile and powerful; sleek and seductive; confident and instinctive: all these qualities are reflected in our cars.
As a company, we're proud of our role in the global and British economies - creating thousands of jobs while pursuing automotive excellence in the UK and around the world. With a deep commitment to our founding principles, Jaguar will remain at the forefront of the luxury automotive industry for years to come.
Engineered & Built in Britain
Discover how this quintessentially British brand leads the way in automotive engineering.
Find Out MoreQuality, Dependability and Reliability
Find out how quality, dependability and reliability are all built into every Jaguar.
Find Out MoreCorporate Values
To make sure we always deliver on our promises, everyone at Jaguar lives by these simple but effective values.
Our Values